This is a helpful report you can learn from. Although it is a couple of years old, I don't think the ideas have aged at all. Mike Schultz at RainToday.com is a good source of sales advice.
Over the years, I have found that the best way to absorb information is to pay attention to it when you notice it. My theory is that noticing it is an indication that you are receptive to that type of learning at the moment. Even if you are too wrapped up right then, bookmark or copy or 'Instapaper' it for consumption later. Conversely, when you sign up for a seminar, webinar, or follow someone else's suggestion (like now), you are less likely to make the information your own because it wasn't your attention that put it in front of you.
Depending on how you like to do things, you might download this report and file it away, bookmark RainToday.com or simply remember that you found it here.