 I subscribe to Enoch Sears' website, Business of Architecture, which you can find here. One of his recent mailings featured this article on Marketing Mistakes. I thought this was very good advice, so I am repeating the article here. If you agree with me, take a look at what more he has to offer. This is link is a good overview of what Business of Architecture is all about.
 Did you know that census statistics indicate that most architectural firms are small. I have been wondering about that. Why would that be? Here’s the 2011 data that I found. All architectural offices = 21,181 offices 1-4 employees = 14,028 firms 5-9 employees = 3,711 firms Combined, that’s 17,739 of 21,181 firms - or 83.75%.  How To Get Where You Want To Go GPS? Yes, but No. I'm not talking about travel. I'm talking about how you achieve goals, objectives and non-physical stuff like that. We have all had the experience of making a plan or setting a goal that proved hard to implement or achieve. Somewhere in the process, often right at the beginning, obstacles appear. Not tasks, but real ’how am I supposed to do that’ obstacles. I am going to show you why that is a good thing and not the ’killer’ that you might suppose it is.  Architects are not known for being realistic about costs. I don't know about you, but my Alma Mater didn't act as though cost was an issue.
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