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Marketing Mistakes

8/27/2017

 
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I subscribe to Enoch Sears' website, Business of Architecture, which you can find here. One of his recent mailings featured this article on Marketing Mistakes. I thought this was very good advice, so I am repeating the article here. If you agree with me, take a look at what more he has to offer. This is link is a good overview of what Business of Architecture is all about.
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Why Are Most Architectural Firms Small?

8/20/2017

 
Size and Complexity

Did you know that census statistics indicate that most architectural firms are small. I have been wondering about that. Why would that be? 
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Here’s the 2011 data that I found.

All architectural offices = 21,181 offices

1-4 employees = 14,028 firms

5-9 employees = 3,711 firms

Combined, that’s 17,739 of 21,181 firms - or 83.75%.

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How To Get Where You Want To Go

8/13/2017

 
Dan Sullivan's Strategy Circle
 How To Get Where You Want To Go

                             
GPS? 

Yes, but No.

I'm not talking about travel. I'm talking about how you achieve goals, objectives and non-physical stuff like that. We have all had the experience of making a plan or setting a goal that proved hard to implement or achieve. Somewhere in the process, often right at the beginning, obstacles appear. Not tasks, but real ’how am I supposed to do that’ obstacles. I am going to show you why that is a good thing and not the ’killer’ that you might suppose it is.


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Pre-Design Quantity Take Off

8/6/2017

 
Quantity Takeoff
​Architects are not known for being realistic about costs. I don't know about you, but my Alma Mater didn't act as though cost was an issue. 

About seven years out of school, I got to do my first estimate. I estimated the construction cost of a branch library to within $7,500 of the low bid. When your first attempt is a success, you are going to think you have a 'special' talent. 

It turns out it isn't a talent. It is just easy if you follow instructions. But my pride and joy is my drawing-less Pre-Design Quantity Take Off System.
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