The purposeful way to develop a niche from nothing is to publish.
Have you noticed how media is more prevalent now than ever before?
Basements sound like a really good value -
residential, yes; commercial, no.
I think there are three ways to go with
business development for architects.
I didn't encourage humor in my firm. Always too serious.
I regret that.
Your ‘work on the boards’ is a great source of marketing.
Pitch pockets are one of the things that give flat roofs a bad reputation.
The best way to understand what a good design solution requires is NOT to start designing.
During my entire career I didn't understand what
Project Management should look like.
If the problem is quality control headaches, the lack of consistency, excessive re-work, and an unprofitable practice, what's the solution?
Having my own firm gave me the opportunity to make lots of mistakes;
and I took advantage of nearly every one of them.