
Business Development
The BUSINESS DEVELOPMENT category is about marketing, sales, building your niche, marketing tactics / strategies, and client issues.
Architects have questions every day and AI is ideal for getting the answers.
An architectural project sign is a good idea for enhancing your brand.
I think there are three ways to go with business development for architects.
Your ‘work on the boards’ is a great source of marketing.
I stumbled upon a comprehensive list of marketing tactics - 75 of them to be exact.
Great advice from Business of Architecture.
Your design firm NEEDS a blog. Forget what you think that means. You need something lots simpler.
A solution to Getting Noticed and Being Considered - the two Perennial Marketing Problems.
For an Architect the website is where prospects find out about you. Your blog can get them to return.
Architects have four ways to focus their marketing efforts.
An interesting take on making the usual FAQ sheet more interesting.
There is no other way to dependably get the attention of your target audience without cost.
Business Development Blog
Resources
Videos
These are my ideas on how an architect should be selected. I am not a fan of the usual methods.
Mandeville is a sales process developed by Dr. Stu Rose. Mandeville is easy to learn, easy to do, and easily the most powerful sales tactic you will ever use.
Google’s new NotebookLM is one of the first AI tools that makes it pretty simple to build a Wiki for yourself or your architectural firm.