Business Development

The BUSINESS DEVELOPMENT category is about marketing, sales, building your niche, marketing tactics / strategies, and client issues.

Architekwiki

Example, Design, Productivity, AI

Making An Image With AI

Example, Design, Productivity, AI

AI can help small-firm architects punch above their weight.

Example, Design, Productivity, AI

AI, Profitability, Code, Detail, Design, Process

NotebookLM: A Solution for Architectural Wikis

AI, Profitability, Code, Detail, Design, Process

Google’s new NotebookLM is one of the first AI tools that makes it pretty simple to build a Wiki for yourself or your architectural firm.

AI, Profitability, Code, Detail, Design, Process

Example, Code, Productivity, AI

DeepResearch for Architects

Example, Code, Productivity, AI

Architects have questions every day and AI is ideal for getting the answers.

Example, Code, Productivity, AI

AI Poll Results

What do Architects think about AI? Poll results.

Marketing, Design, Documentation

The 2 Main Things About Project Signs

Marketing, Design, Documentation

An architectural project sign is a good idea for enhancing your brand.

Marketing, Design, Documentation

Example, Process, Planning

Systems vs Goals

Example, Process, Planning

I have disappointed myself for years with my goals. Dilbert showed me a better way.

Example, Process, Planning

Process, Planning, Growth

The Three Critical Aspects

Process, Planning, Growth

Growing your architectural firm depends on mastering the three aspects.

Process, Planning, Growth

Example, Process, Finances, Tool

T12M Charting Tool

Example, Process, Finances, Tool

The beauty of the T12M chart is its ’early warning system’ effect.

Example, Process, Finances, Tool

Process, Marketing, Planning

Publishing to Build Your Niche

Process, Marketing, Planning

How Architects can build a niche to be known for.

Process, Marketing, Planning

Example, Marketing, Process, Tool

Marketing - Simple, Cheap And Easy

Example, Marketing, Process, Tool

A simple, cheap, and easy way for Architects to do marketing.

Example, Marketing, Process, Tool

Marketing, Planning

The 3 Ways Of Business Development For Architects

Marketing, Planning

I think there are three ways to go with business development for architects.

Marketing, Planning

Example, Fees, Marketing, Sales, Tool

Proposal dBase

Example, Fees, Marketing, Sales, Tool

The ideal follow-through on your proposal efforts.

Example, Fees, Marketing, Sales, Tool

Marketing, Sales

Jargon

Marketing, Sales

My Take On Using Jargon.

Marketing, Sales

Example, Process, Marketing, Documentation

Project Milestones As Marketing

Example, Process, Marketing, Documentation

Your ‘work on the boards’ is a great source of marketing.

Example, Process, Marketing, Documentation

Example, Process, Marketing

Survey Marketing

Example, Process, Marketing

There are things that you can learn from a survey that just aren't available as quickly or cheaply. Things that are valuable.

Example, Process, Marketing

Marketing

Thoughts On Marketing

Marketing

I stumbled upon a comprehensive list of marketing tactics - 75 of them to be exact.

Marketing

Example, Marketing, Sales, Tool

How To Select An Architect

Example, Marketing, Sales, Tool

These are my ideas on how an architect should be selected. I am not a fan of the usual methods.

Example, Marketing, Sales, Tool

Example, Marketing

Marketing Mistakes

Example, Marketing

Great advice from Business of Architecture.

Example, Marketing

Example, Process, Marketing, Documentation

Your Blog

Example, Process, Marketing, Documentation

Your design firm NEEDS a blog. Forget what you think that means. You need something lots simpler.

Example, Process, Marketing, Documentation

Marketing, Guide

The Perennial Marketing Problem

Marketing, Guide

A solution to Getting Noticed and Being Considered - the two Perennial Marketing Problems.

Marketing, Guide

Process, Marketing, Guide

6 Step Marketing

Process, Marketing, Guide

Marketing doesn't have to be complicated to be effective. Just use these six steps monthly.

Process, Marketing, Guide

No.1 Marketing Tool

Process, Marketing, Guide

A simple, cheap way to implement the number one way to do marketing.

Process, Marketing, Guide

Example, Process, Risk, Marketing

How To Evaluate A Potential Project

Example, Process, Risk, Marketing

Architect’s guide to determining if a project is the right fit.

Example, Process, Risk, Marketing

Process, Marketing, Guide

MARKETING TOOLS FOR ARCHITECTS

Process, Marketing, Guide

Marketing Tools for Architects is an infographic depicting the chief marketing tactics at your disposal for building the image that you want.

Process, Marketing, Guide

Process, Marketing

The Main Reason You Should Have A Blog

Process, Marketing

For an Architect the website is where prospects find out about you. Your blog can get them to return.

Process, Marketing

Process, Marketing, Sales

The One Skill Every Architectural Firm Needs

Process, Marketing, Sales

Every architectural firm needs to find a business development strategy that works for them.

Process, Marketing, Sales

Example, Marketing, Tactic

A Survey As A Marketing Tactic

Example, Marketing, Tactic

As an Architect marketing tools are few. A survey is one simple tactic.

Example, Marketing, Tactic

Marketing, Planning

The Four Value Propositions

Marketing, Planning

Architects have four ways to focus their marketing efforts.

Marketing, Planning

Example, Marketing, Documentation

The YES! FAQ Sheet

Example, Marketing, Documentation

An interesting take on making the usual FAQ sheet more interesting.

Example, Marketing, Documentation

Process, Marketing

Marketing Flowchart

Process, Marketing

There is no other way to dependably get the attention of your target audience without cost.

Process, Marketing

Business Development Blog

Resources

(All Videos)

Videos

Blogging

Videos

Architekwiki

T12M Charting Tool

The beauty of the T12M chart is its ’early warning system’ effect.

Marketing - Simple, Cheap And Easy

A simple, cheap, and easy way for Architects to do marketing.

Proposal dBase

The ideal follow-through on your proposal efforts.

How To Select An Architect

These are my ideas on how an architect should be selected. I am not a fan of the usual methods.

Mandeville

Mandeville is a sales process developed by Dr. Stu Rose. Mandeville is easy to learn, easy to do, and easily the most powerful sales tactic you will ever use.