Here is the concept of this technique: Give the one word answer at the top of the page and then list all the questions that can be answered with "yes".
I stole this idea from the 37signals blog. Its simplicity and positive directness is very attractive.
Besides a website FAQ page there are other ways you can use this concept.
In a rare case you might want to turn this upside down and make the answer to every question 'No'.
If nothing else this approach adds a little fun to some boring checklists.