I've written about what I think every architect should be doing about marketing. This flowchart may make those suggestions a bit easier to follow. At least it is visual.
If you aren't a fan of flowcharts, here's what you need to know.
FIRST - GET A BLOG
Do you have a blog?
Start publishing posts every couple of weeks. Include one or two images. Add text explaining the images. Here are some ideas.
SECOND - GET MAILCHIMP
Do you email your blog posts to your prospects?
If you don't, get a free MailChimp account.
I suggest that you schedule emails to be sent once a week on Thursday at 11:30AM. If you publish a post, that's when it gets sent. Otherwise nothing happens.
Here are some posts that form the background for the flowchart:
There is no other way to dependably get the attention of your target audience with little or no cost.
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