A Survey As A Marketing Tactic
I am a fan of a marketing tactic that you probably could use. Surveys. I have mentioned this before. Here is the link.
There are things that you can learn from a survey that just aren't available as quickly or cheaply through other means. Things that are valuable. Here are some things that you can accomplish with a survey.
SURVEY RULES OF THE ROAD
There are only three rules that you need to keep in mind:
I recommend that you use a web-based survey tool. This makes everything as easy as possible. This article compares several options, most have free plans.
My choice is Survey Monkey only because I am familiar with it. I have considered going with the paid version for a month or so at a time in order to export the data, which is the only limitation I see with their free account.
Below is a survey that illustrates what you might do. I used Survey Monkey to put this together. Feel free to customize this to get a quick survey in the 'DONE' column. The purpose of the survey in this example is to find out what your prospects find important. This is a big help in focusing your other marketing on the issues that will get their attention.
If you would like to see what this looks like when someone actually completes the survey, click this link and see what it looks like.
Another example that is used for gathering client feedback can be seen here.
Here's The Process
Your selected survey tool will have several options to help you send out your survey.
So What Have You Accomplished?
What Is The Time Commitment?
Whether you are trying to 'profile' your prospects or get feedback on how your clients perceive you, this is the most cost-effective way to get really great data.
Try it. You'll like it.