Your Blog

Forget what you think a blog is. This one (that you are looking at) is not what I'm talking about. Your Blog is much different. 
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Let me explain...

A blog is simply an easy-to-create website page that can be easily distributed. Content can be anything: text, links, downloads, photos, audio, movies, slideshows, graphics, infographics, files, embedded apps. Anything you have ever seen on the internet can be in a blog.

But most of that description is not what your architectural firm's blog should be like. 

Your Blog should use pictures. A picture with one short paragraph of text. That's a blog post for you - a picture with a caption. 

The picture is easy. It is something that is going on in your firm. [Here are some ideas.]

The text is easy. Just describe what is in the picture. 

Here is an example to demonstrate just how simple this can be. And it needs to be simple because your audience is counting on it. 
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Example post:

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Wolnitzek School

​Well-designed foundations allow use of the hillside for new building on a tight site.

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Once you get the hang of it, the time required per post is about a half hour. 

The benefits are

• An excuse to contact your prospects over and over in a way they won't mind
• A chance to build your brand, what you want to be know for
• A living archive of your work
• Easier than updating your website 
• Really cheap

I have written about this a lot because I am sure you should do this. Here are those other posts. 

• http://www.architekwiki.com/wiki/the-main-reason-you-should-have-a-blog
• http://www.architekwiki.com/wiki/6-step-marketing
• http://www.architekwiki.com/wiki/no1-marketing-tool
• http://www.architekwiki.com/wiki/secret-sauce-for-the-no-1-marketing-tool
• http://www.architekwiki.com/wiki/marketing-flowchart

Other ideas that might be helpful:

Trello-PM - project management system

FeeCalqs - fee estimating system

OFFPLAN - work load projecting system

MyCorbu - timekeeping and project bookkeeping system

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