 Have you ever tried to incorporate trash collection into a project during Construction Documents?
It is a mess, and the results will be less than stellar unless you go way in the hole by reworking lots of earlier decisions. How to avoid the situation next time is the topic of this post.  I stumbled upon a comprehensive list of marketing tactics - 75 of them to be exact. About 20% of them don’t apply to architects at all. I am going to briefly comment on the other 80%.
I found THE 75 MARKETING TACTICS on the Mindwhirl Marketing website. It wouldn’t hurt to read through their list for a rudimentary understanding of this marketing stuff. These 75 tactics are either intended to help you find ‘leads’ or to convert a lead into a customer. Sounds simple.  My Top 11 Time ConceptsI have studied time management a lot over my career. I needed to. I can slack off with best of them. I’m a natural.
So every idea that came along was put to the test. Most didn’t change my results, but these few are the ones I got some value from. I still rely on them when things seem to be ‘drifting’.  It Is All About MoneyOne of the ways in which we attempted to distinguish ourselves from other firms was by taking care of our client’s money questions. In my opinion, and in my experience, too, money is usually the main thing that will undermine a project.
I don’t want to have the money conversations after it has become an explosive topic. So right from the beginning we attempted to help our clients set up a sound budget.  Over the years we have bid a lot of projects both privately and publicly. We have also documented our process to avoid 'reinventing the wheel'. The following describes the steps in our process. Several of the documents or forms that we use are downloadable by clicking their name. Perhaps this will be helpful to you. |
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