Paper.li can help your marketing
I was pretty much oblivious to paper.li, the free tool you can use to publish a newspaper. I may have seen one - didn't think much of it.
About 18 months ago I had the idea to add a hashtag or two to my Twitter posts, @Architekwiki. I guess I am the last person to 'get' hashtags. I never use them to find info. Well apparently I am in the minority. Adding hashtags got my tweets found, favorited and re-tweeted! And that is how I found out more about paper.li because Architekwiki started appearing in other people's newspapers. That was good for the ego until I realized that the editor of the newspaper probably didn't know he had added Architekwiki. His newspaper found my hashtag and pulled me in.
THE PROJECT PROFITABILITY CALCULATION
For over 20 years I had the benefit of having project profitability calculated for me by our (pricey) accounting software. You could choose from two methods. Method 1 was automatic (Yea!). Method 2 required periodic input (Boo!).
Method 1 was to let the software figure out overhead allocation each month. Completely automatic. Check the box and forget it. The downside was that the results often loaded up a project with an excessive overhead allocation. This might be due to a large annual expense falling due that month, say professional liability insurance. Method 1 was fully automatic – and useless.
Method 2 was to input an overhead allocation factor. This factor was used to allocate overhead per hour of time charged to the project. This method gave consistent results and they were accurate as long as your overhead factor was realistic. We knew how to calculate a realistic overhead factor, and you can see how here.
When I started my firm, I didn't have much experience with business. In particular I felt unsure about money matters. Luckily I stumbled upon a business attitude that partly made up for my lack of experience.
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