Have you noticed how media is more prevalent now than ever before?
Most of social media seems to be there just so people can share pictures, GIFs, and movies. Instagram, Pinterest, Twitter, TikTok, SnapChat, Facebook.
The time is getting close, if it isn’t here already, when even architects are going to need media literacy, especially video literacy, on top of everything else we need to know.
I recently finished my first movie. I made an introduction piece for MyCorbu. See what you think.
I made the scene introduction ‘cards’ with Canva; I took screenshots on my iPad and added markups; and there is a bit of recorded desktop movie done with the iPad’s built-in feature. Then I assembled and tweaked the whole thing in iMovie on the iPad.
iMovie on the iPad is amazingly easy to use. I probably spent two hours total looking up how things work when I would get stuck. You basically just stitch your ‘scenes’ together and adjust durations and transitions.
Honestly the hard part isn't making the movie, the hard part is designing the movie - deciding what you want to show, and in what order. I probably spent ten hours or more on the planning.
Ways You Might Use Video:
Anywhere you might have used graphics is now a candidate for video. Check this introduction video that the Ryan Group uses on their website. Click the image to go there.
You have photos of your work on your website, videos would be much more powerful.
If you are hiring, a video of the office might lure the right candidates.
Short videos that show off your latest work would make a better impression when emailed than a couple of photos. (Although you could stitch together photos, too.)
Start really small, say a tour of your office that you could post on your website About page.
Social media has shortened everyone’s attention span. Start off with 30 second videos. You can show a lot in 30 seconds. Make longer videos only because you have a lot that your audience wants to see.
Always focus on what your audience will want to see.
No one, except your mom, will watch anything over four minutes long.
People are visual animals. They are going to love seeing your videos.
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