Let me explain...
But most of that description is not what your architectural firm's blog should be like.
Your Blog should use pictures. A picture with one short paragraph of text. That's a blog post for you - a picture with a caption.
The picture is easy. It is something that is going on in your firm. [Here are some ideas.]
The text is easy. Just describe what is in the picture.
Here is an example to demonstrate just how simple this can be. And it needs to be simple because your audience is counting on it.
The benefits are
- An excuse to contact your prospects over and over in a way they won't mind
- A chance to build your brand, what you want to be know for
- A living archive of your work
- Easier than updating your website
- Really cheap
I have written about this a lot because I am sure you should do this. Here are those other posts.
Trello-PM - project management system
FeeCalqs - fee estimating system
OFFPLAN - work load projecting system
MyCorbu - timekeeping and project bookkeeping system