I am not particularly good at the key skill that every architectural firm must have - SELLING. You might have the same problem that I do. I have always had to wear too many hats, and one of those other hats always seemed to 'need me' more than sales. Being an introvert doesn't help either. Nevertheless, I have learned tons about how you are supposed to do it; and I have a pretty good track record when it's crunch time.
My preferred strategy, which happens to fit my personality, is to:
- research who I would like to work for
- find a way to meet them
- keep in touch at least every three weeks - by email primarily
- find ways to help them (info, maybe a sketch or two)
- rinse and repeat until a project idea comes along that I can help formalize
One of our largest projects was a private high school that took 7 years to get to the point of getting hired. Then, I helped the Owner put together an RFP process to meet oversight requirements. Needless to say, with what I had learned about them and the project in 7 years, we were the obvious choice - even over a couple of alums.
There Isn't Any One Way To Go About Sales