I think it pays to re-evaluate things from time to time. If you can schedule it, all the better. Most of the time I only do a re-evaluation because something seems like it’s getting to be too much trouble.
Lately I am wondering about Twitter. I like Twitter, which is the main reason that I use it for Architekwiki. Here’s what I do now, and it is half the work of what I was doing a year ago.
I use Buffer. Buffer is a really nice tool that will queue up your tweets and then post them on a schedule that you choose.
I add to the Buffer queue once every 25 days because I post 4 tweets per day and the limit is 100 posts in the queue. I have posted as much as 9 times per day. When I scaled back to 4, I didn’t see much difference.
Now I am wondering if there is any value in posting tweets at all!
Over the past month there were 204 clicks, meaning someone saw the tweet, clicked it, and was taken to Architekwiki. If these are typical visitors, that translates into about 600 pageviews. If I lost this interaction, my stats for a month would drop to 4800 visitors and 19,000 pageviews. In other words Twitter seems to be adding just 3-4% to the popularity of Architekwiki.
I am inclined to walk away from Twitter because its impact is small, and the time commitment is not proportional. It is more.
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