Architekwiki
  • Home
  • WIKI
  • Start Here
  • Resources
  • Other
    • Reading List
    • Ochre >
      • Ochre
      • Ochre KB
      • Ochre FAQs
      • Ochre Help
    • Details
    • The 3 Aspects
    • About
    • Subscription FAQs
    • Terms of Use
  • Subscribe
  • Home
  • WIKI
  • Start Here
  • Resources
  • Other
    • Reading List
    • Ochre >
      • Ochre
      • Ochre KB
      • Ochre FAQs
      • Ochre Help
    • Details
    • The 3 Aspects
    • About
    • Subscription FAQs
    • Terms of Use
  • Subscribe

Architekwiki

A Resource For Architects
Click here to get good stuff in your inbox

Twitter For Architects?

5/20/2013

 
Twitter
Is Twitter useful to architects?
Unlike business cards or a logo, which every architect can relate to as a marketing tool, it is not so clear where Twitter fits into an architect's business development toolbox. I think this will provide a little clarity. Let's start with some PROs and CONs for Twitter.

PROs
  • Can reach a wider audience than FB, but not wider than a website. 
  • Can target tweet placement to reach your audience for $1 per click.
  • Enhances your position as a thought-leader on your area of expertise. 
  • Marketing tool. 
  • Can make use of content in another way. 
  • Can drive visitors to your website. 
  • Only takes about a half hour per day to prepare and schedule tweets. 
  • Can be delegated. 
CONs
  • Not a Sales tool. 
  • Fairly difficult to find help  or specific expertise through Twitter.
  • Credibility is tied to publishing. 
  • Timeline / stream means that tweets must be sent regularly, measured in hours rather than days to be effective. 
  • Takes up a half hour of time per day.


BOTTOM LINE


The key to benefitting from Twitter is whether or not you are publishing your own information about your area of expertise. If you aspire to be recognized as a thought-leader in your specialty, Twitter can enhance the perception you want to build. It can also harm the perception you want if your followers don't see a stream of new information coming from you. So whether you use Twitter or not depends on whether you are publishing worthwhile content regularly. 

For content to be worthwhile it has to tell your audience something they would like to know about a topic that they care about. Even a mundane specialty, say school design, can do this. But a generalist will struggle to find a topic that appeals. A strong specialty, say cancer research labs, should have an easy time demonstrating expertise. 

Are you interested in writing about your specialty in addition to practicing architecture? The actual writing can be delegated, but you will have to be involved to create the topics and manage the tone. Twitter can assist you in building a reputation, but you will need to do the heavy lifting of building a specialty, which is a very worthwhile endeavor on its own. 


Comments are closed.
    Resources

    Start Here

    YouTube Channel

    Join The Mailing List

    Picture

    Terms of Use
    Your use of Architekwiki is implicit agreement with the 
    ​
    Terms of Use.
    Thank You for your donation

    x
    Get Good Stuff in Your Inbox
    Picture
    Subscribe

    RSS Feed


    Archives

    January 2023
    November 2022
    October 2022
    July 2022
    June 2022
    April 2022
    October 2021
    September 2021
    August 2021
    June 2021
    May 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012

    Categories

    All
    Business Development
    Business Management
    Design
    Detail
    Miscellaneous
    Project Management
    Resources

Picture

Picture
VISIT ARCHITEKWIKI'S RESOURCES
​
START HERE
ABOUT
SIGN UP
TERMS OF USE
Architekwiki | Architect's Resource | Greater Cincinnati 
© 2012-2022   Architekwiki​