I have been talking to small-firm architects, who make up the majority of architects in the US, and have learned a thing or two about marketing and business development. For instance if you told me that you were planning to flesh out your Houzz profile so that you could get work that way. I would have said. "Nobody is going to buy tens of thousands of dollars of architectural services based on what they see on the internet." I would have offered a $100 bet.
I would have lost that $100.
One of my correspondents told of how she had recently landed two projects through Houzz - one was an addition and remodel, and the other was a $2,500,000 house!!!
"This woman was from out of town, found me on Houzz, and liked what she saw. She checked out my reviews on Angie's List and decided to go with me."
You have got to be kidding. That's not how the world works. I guess we're not in the twentieth century anymore, Toto.
This was doubly hard to grasp because I have a Houzz account. I thought it was a waste of time - Pinterest for home decorations. I guess I missed the point.
If you are suddenly interested in Houzz, click on this link and check it out. http://www.houzz.com
The focus of Houzz is residential work, but not just the whole house. You could peel apart a project and list yourself in as many categories as you have photos to share - kitchen, bath, outdoors - a dozen or more categories are offered.
"THE NEW WAY TO DESIGN YOUR HOME" turns out to be more than just a slogan.
Assuming you have good work to showcase and clients that are happy with you, I have come to the conclusion that you are missing the boat by ignoring Houzz. Apparently nearly two million residential clients are using Houzz every month. Although a Houzz account is free, there are add-on services that you may want to explore to get the most out of it.
Introverts take heart! The world is finally turning toward us!
Image credit: BrookeTelecom
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