Marketing Roundup

I use POCKET to save articles that I stumble upon while surfing the net. My methodology is to browse through several sources and save the articles that seem like good references on a variety of topics. Marketing for instance.

I am sharing the cream of the marketing articles that I have saved this year. I think you will find a thing or two to save in your own digital library.
​

E-Quip Blog: Delivering the Branded Client Experience

At the core of your firm's brand is what the client experiences working with your firm. So how much time and money do you spend on enhancing the quality of the client experiences you...

blog-bizedge.biz

Branding Isn't Just Marketing

E-Quip Blog: Branding Isn't Just Marketing

But that's not branding. Not really. It's disappointing that most marketers don't understand this, but who can blame them? There's a lot of confusion about this subject in the...

blog-bizedge.biz

This Is One Way You Become a Commodity

A few years ago I was helping an engineering firm prepare a proposal to what would have been a new client. A coastal city wanted to combine two smaller wastewater treatment plants into one...

blog-bizedge.biz

The Day You Became A Better Writer

The Dilbert Blog

I went from being a bad writer to a good writer after taking a one-day course in "business writing." I couldn't believe how simple it was. I'll tell you the main tricks here so you...

dilbertblog.typepad.com

3 Changes In Marketing

1. Advertising and marketing are no longer the same thing. 2. The most valuable forms of marketing are consumed voluntarily. 3. The network effect is the most powerful force in the world of...

sethgodin.typepad.com

Marketing Checklist

For that new video, or that new brochure, or anything you create that you're hoping will change minds (and spread): What's it for? When it works, will we be able to tell? What's it...

sethgodin.typepad.com

How to Create a Marketing Funnel - Single Grain

What is a funnel? No, not the kind you use when cooking, or the kind that comes attached to a college beer bong. We're talking about sales funnels and marketing funnels-the kind that you...

buff.ly

The Future of Email Marketing

From selling an event, a subscription, or a box of cookies, for nearly 15 years now, I've found that a personal and well timed email has almost always delivered me the best bang for my...

buff.ly

Past the Pop-Up: 10 Email Marketing Tactics You've Never Tried

Search Google for "email marketing tactics" and you get pages and pages of posts showing how to use pop-ups, sidebar sign-up forms and giveaways to grow your email list. This is not one...

buff.ly

Logo vs. Brand

Spend 10,000 times as much time and money on your brand as you spend on your logo. Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions...

sethgodin.typepad.com

powered by